THE CHALLENGE
Raise awareness for Mount Gay rum, positioning it as a quality spirit made traditionally by real people.

OUR SOLUTION
Inspired by our shoppers’ love of provenance and heritage, we developed the vibrant "Barbados Bottled" campaign in Tesco. We even gave shoppers the chance to win a trip to the home of Mount Gay.

THE RESULTS
Our strategic efforts strengthened Rémy Cointreau's presence in Tesco, ensuring their brands were prominently featured and easily accessible, driving sustained growth and market share.