A social and digital campaign I worked on for Affinity Water presented a unique challenge—encouraging people to use less of their product. Their core purpose is to promote water conservation and protect the environment, and our role is to bring that mission to life through compelling storytelling that drives real behaviour change.
 

We craft campaigns that inspire, educate, and nudge audiences toward meaningful action, not just for their own benefit but for the planet. To amplify this message, we collaborated with celebrity experts like Sarah Beeny and high-profile influencers such as the Bowens, ensuring the message is both relatable and impactful. Through strategic storytelling, we help Affinity Water deliver on its purpose protecting natural resources for future generations.

 

My role in this project was to support the content and copywriter who produced the story and vision. I helped bring this to life through pre-production and visual direction on the day, as well as post-production and final social video edits, which you will see below. I had support on colour grade and vision, but all edits were finalised in Premiere Pro, as well as using Divinci for creative LUTs to colour grade the footage. I worked closely with the Art directors, videographers and photographers.