TUI appointed us as their lead content creation agency for the 2025 TOY campaign, delivering mid- and upper-funnel content across TikTok, Instagram, YouTube, and Pinterest. We travelled to Egypt for a fast-paced four-day shoot, capturing a family and a couple to create over 100 content assets. I played a key role in shaping the creative approach, planning content ideas, and building a detailed shot list to maximise efficiency on set under tight time constraints. On location, I directed the shoot, captured all video and still photography, and later edited the majority of the UGC-style content. Working to a 10-day turnaround, the team delivered a full suite of assets ready to launch on Boxing Day. This campaign was a standout project, showcasing my ability to lead across creative direction, shooting, photography, and editing on a large-scale travel campaign.