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tui social content creation

As Lead Content Creator, Social Shooter and Art Director for TUI UK’s social channels, I drive the brand’s creative vision across platforms.

I harness AI tools such as ChatGPT for copy and concepting, alongside Midjourney, Krea and other platforms, to craft fun, trend-led, and engaging assets that keep TUI ahead of the game.

By setting up a collaborative Figma workspace, I’ve streamlined team feedback and design alignment with both the creative team and accounts, while also maximising video production through CapCut, After Effects and Premiere Pro. Every project is tailored to the client’s goals, ensuring we deliver bold, high-quality content that pushes TUI’s social presence into fresh and exciting directions.

Here are a few recent AI-led examples I’ve created for TUI’s social channels. Each piece taps into current trends while introducing fresh, imaginative designs built to capture attention and drive engagement. By blending creativity with the latest AI tools, I’m able to craft content that not only resonates with audiences but also pushes TUI’s social presence into exciting new territory.

To see more of the content created, check out their socials.