As part of my internship, I contributed to the Beefeater Pink Gin toolkit, supporting the development of the refreshed Beefeater Brand World. Rooted in the brand’s heritage and inspired by the iconic London Brick, the creative direction aimed to modernise Beefeater’s identity with a vibrant, urban energy—capturing the spirit of today’s London.

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I assisted in designing visual assets including packaging elements, custom illustrations, and updated type treatments. These assets were used across key flavour launches such as Beefeater Pink Strawberry and Blood Orange, and laid the foundation for future innovations including Lemon Zest, Peach, and Raspberry.

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A key highlight of this project was assisting and helping direct the Pink Gin photoshoot in Shoreditch. This shoot brought the brand world to life in a real-world setting—blending the bold colour palette and contemporary style with an authentically London backdrop.

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This experience gave me hands-on exposure to brand storytelling through both design and art direction, balancing tradition with modern relevance.

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