For TUI’s Christmas social campaign, I played a key role from concept to execution, supporting the team across creative direction, planning, shooting, and editing. Briefed in October 2025, I helped ideate the overall campaign and developed two creative routes for the festive postcard hunt, one of which leaned into a fun, scrapbook-inspired aesthetic that was selected by the client and became the look and feel for all December social content. I art-directed and storyboarded the launch assets and teaser videos, working closely with motion designers to bring them to life, before being briefed on all location shoots across the UK. Throughout December, I travelled nationwide, capturing and editing content on-site, delivering high-energy wrap videos within a 12-hour turnaround so they could go live the following day. The campaign leaned into playful storytelling, cheeky elf-led moments, and dynamic editing to drive excitement and engagement, and was a major personal achievement, allowing me to lead creatively while also capturing and editing content at speed as part of a highly successful Christmas campaign for TUI.