I oversaw and helped art direct the Nescafé Ice x Love Island summer sampling event, celebrating the launch of Nescafé's new Ice Concentrate. In collaboration with Love Island and hosted at Tesco Head Office, the activation was designed to bring a bold, refreshing summer vibe to the workplace while driving product awareness and trial.
 

From concept development to final execution, I played a key role in shaping the creative vision for the event. Working closely with the design team, I helped produce all rollout elements including event branding, physical assets, signage, and digital content. I also led the creation of a social video that captured the energy of the day, aligning with both Nescafé's and Love Island’s brand aesthetics for BTS.
 

This project showcased the power of cross-brand collaboration, with a vibrant, on-trend experience that resonated with the target audience and brought the new Nescafé Ice product to life.